Brings Rich Intelligent Marketing, Merchandising and Commerce Capabilities to Mobile Environments; Showcases Armani Exchange Mobile Customer Experience
PETALUMA, CA--(Marketwire - November 12, 2009) - MarketLive, Inc. (www.marketlive.com), the leading eCommerce solutions provider for mid-sized retailers, today unveiled MarketLive Mobile, a mobile commerce application for the MarketLive Intelligent Commerce Platform. MarketLive Mobile enables retailers to extend rich online shopping experiences to the most ubiquitous consumer touch point, the smartphone. Through MarketLive Mobile, retailers are able to effectively engage the highly profitable mobile customer segment through on-the-go customer service, a feature-rich mobile storefront and enhanced marketing initiatives that drive multi-channel sales. MarketLive showcased the Armani Exchange mobile storefront, a full-featured mobile shopping environment built on the application, which can be viewed from smartphones at www.armaniexchange.com.
"The addition of a mobile storefront is only part of an effective mobile strategy for mid-sized retailers," said Mark Pierce, CEO of MarketLive. "Retailers must consider their audience, mobile customer service, cross channel goals and merchandising and promotion strategies as well. MarketLive Mobile extends our core eCommerce capabilities, marketing and merchandising features and proven best practices to mobile environments. We`re partnering with merchants as embrace all the components of a sound mobile commerce strategy. We`re dedicated to working with our retailers to leverage mobile to build their brand, and engage their particular customer segment in new and meaningful ways and drive multi-channel revenue."
Feature-Rich Mobile Commerce Application
MarketLive Mobile is a feature-rich mobile application designed to optimize the core eCommerce functionality of the MarketLive Intelligent Commerce Platform™ for mobile devices. With MarketLive Mobile™, mid-market retailers are able to cost-effectively extend their multi-channel branding, marketing, commerce and CRM strategies to mobile devices. With MarketLive Mobile, retailers can:
- Extend branding and marketing efforts to mobile environments for increased customer convenience and loyalty. Using MarketLive`s intelligent and marketing capabilities, retailers can send targeted messages to mobile users that drives repeat traffic to the site where users experience a relevant shopping environment. The application allows retailers to extend existing online merchandising strategies and promotions to mobile environments as well as create mobile-specific products groups, categories and campaigns.
- Influence and support multi-channel retailing with a store locator that includes geo-location functionality for directions, access to in-store mobile coupons, easy to use product and pricing look-up, and rich video content.
- Increase sales on the mobile device through merchandising features and checkout processes designed specifically for smartphones. Users can quickly navigate categories, browse merchandise, view color swatches, and purchase merchandise on the mobile storefront.
- Deliver on-the-go customer service to build loyalty and customer satisfaction with features such as real-time order status and click-to-call customer service.
"According to Gartner Group*, by 2012, 30% of smartphone users will use the Web to shop, resulting in 3% of the smartphone population conducting an eCommerce transaction. We see this as a tremendous opportunity for our retailers and we look forward to helping them build effective mobile strategies that capitalize on this trend," continued Pierce.
MarketLive Mobile is easy to deploy, customize and manage with a single, integrated administration console that supports both the eCommerce site and the mobile storefront simultaneously. The mobile storefront leverages key infrastructure from the eCommerce site including security, back office integrations, payment types, product, price, and promotions, while delivering an interface optimized for a mobile phone. MarketLive Mobile is a browser-based application that can run on most smartphones operation systems including the iPhone, Android, Blackberry, and more.
Armani Exchange Showcases MarketLive Mobile
The MarketLive Mobile application is being showcased by Armani Exchange who is at the forefront of multi-channel retailing. Using MarketLive Mobile, Armani Exchange has created a rich mobile shopping experience that engages its growing population of mobile customers. MarketLive Mobile provides a new channel for marketing and merchandising activities that drive cross-channel sales for the retailer.
MarketLive Mobile Best Practices and Insights
MarketLive Mobile is supported by the MarketLive Intelligent Insights solution. Through MarketLive Intelligent Insights, retailers leverage cross-channel analytics and mobile best practices to optimize performance and drive results. A new unified marketing and merchandising dashboard helps retailers continually improve the experience across each consumer touch point. It provides marketing and commerce executives with the information and guidance they need to make effective multi-channel investment decisions. Additionally, MarketLive has launched a Mobile Commerce Center of Excellence on its Intelligent Connections™ community site. The forum will provide a wide variety of information, best practices and information as well as host a discussion group where retailers can share experiences and advice.
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive eCommerce Suite and MarketLive`s best practices-based Intelligent Selling methodology enable merchants to enhance their customers` experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Title Nine, and Gaiam and many others.
*Gartner Group, February, 2009, Mobile Retail Consumer Preferences