November 11, 2009, 12:00 AM

QVC’s U.S. e-commerce sales climb in the third quarter

QVC, a business unit of Liberty Media Corp., credits its revamped e-commerce platform and more exclusive deals as the prime reasons U.S. web sales increased 19.5% in Q3. The web accounted for 28% of QVC’s domestic sales.

QVC Inc., a business unit of Liberty Media Corp., credits a stronger e-commerce platform and more exclusive deals with companies such as Liz Claiborne New York as the prime reasons domestic web sales grew in the third quarter.

For the quarter ended Sept. 30, QVC reported:

  • U.S. web sales increased 19.5% to $307.4 million from $257.2 million.
  • Total sales increased 1.8% to $1.67 billion from $1.64 billion.
  • U.S. sales grew 1.9% to $1.09 billion from $1.07 billion.
  • The web accounted for 28% of QVC’s domestic sales compared with 24% in the prior year.
  • Foreign sales increased 0.2% to $569 million from $568 million.
“QVC returned to a positive position for U.S. and international net revenue,” says QVC president and CEO Mike George. During the quarter we announced QVC`s exclusive distribution agreement with Liz Claiborne New York, and we continue to invest in our technology makeover and are on course with our launch of a new global e-commerce platform, a customer relationship and call center management platform, warehouse automation investments, and our multimedia infrastructure.”

For the first three quarters of the year:

  • U.S. web sales increased 11.1% to $930.1 million from $837.1 million.
  • Total U.S. sales decreased 3.8% year over year to $3.29 billion from $3.42 billion.
  • Total sales, including international revenue, decreased 5.4% year over year to $4.88 billion from $5.16 billion.QVC is No. 11 in the Internet Retailer Top 500 Guide, (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).
Sales for Liberty Interactive, another e-commerce business unit composed of Provide Commerce, Backcountry.com, Bodybuilding.com, BuySeasons.com. LOCKERZ and The Right Start, grew 2% to $160 million in the third quarter from $156.9 million in the prior year. “The increase in revenue was primarily driven by two small acquisitions made during 2008,” says Liberty Media. “Exclusive of the effects of such acquisitions, revenue decreased 4% in the third quarter versus the prior year as the economic downturn continues to negatively impact the e-commerce business.”

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