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Container Store relaunches its web site
The Container Store has relaunched its web site, which was built using open source software developed with Broadleaf Commerce.
The Container Store has relaunched its web site, which was built using open source software developed with Broadleaf Commerce. The new site allows the multichannel retailer to integrate its in-store and online inventory, says Tom Birmingham, the company’s chief technology officer.
“Before the new system, our e-commerce system was really an island unto itself,” he says. “What we have today is the direct integration between the web and the store so that when an order is placed on the web it is literally placed in the store at same time.” That allows the Container Store, No. 295 in the Internet Retailer Top 500 Guide, to allow customers who place an online order to choose to pick up their purchase at a store of their choice within an hour (a PDF version of the Container Store’s financial and operating profile can be ordered by clicking on its name).
While the Container Store made few changes to the site’s visual and functional elements, it did relaunch with guest checkout, which the home organization retailer’s old platform did not allow. The Container Store plans to slowly add additional elements to the site, such as videos demonstrating how to construct storage spaces using the company’s Elfa custom organization products.