November 9, 2009, 12:00 AM

Scholastic hires an e-commerce veteran from Barnes & Noble

Scholastic today named Thomas P. Burke as its senior vice president of e-commerce. Burke previously managed Barnes & Noble’s e-commerce division.

Zak Stambor

Managing Editor

Publisher and online retailer Scholastic Inc. today named Thomas P. Burke as its senior vice president of e-commerce. Burke previously oversaw bn.com, Barnes & Noble’s e-commerce division. At Barnes & Noble, Burke guided the site’s redesign, while also adding merchandise categories such as MP3 audiobooks and electronic books.

In his new role, Burke will help develop Scholastic`s digital books strategy. "We are delighted to welcome Tom to Scholastic at this dynamic time when our school book club ordering for teachers and parents continues to move from paper to online,” says Judy Newman, Scholastic executive vice president and president of Scholastic Book Clubs. “With his extensive expertise in connection with the online customer experience, he is ideally suited to help us provide an outstanding online experience for Scholastic`s school-based distribution businesses.”

Prior to Barnes & Noble, No. 41 in the Internet Retailer Top 500 Guide Burke held several positions at the Discovery Channel (No. 191), including senior vice president of marketing and e-commerce. At Discovery, he managed Discovery.com, the company’s direct to consumer business and consumer products.

Scholastic is No. 42 in the Internet Retailer Top 500 Guide (PDF versions of Discovery’s financial and operating profile can be ordered by clicking on its name).

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