November 3, 2009, 12:00 AM

If it’s on the web site and not in the store, Borders will ship it free

Borders is trying a new wrinkle on free shipping offers for the holiday season: If a shopper comes to a Borders store and doesn’t find an item available at Borders.com, the bookseller will ship it free.

Borders Group Inc. unveiled today a new wrinkle on free shipping offers for the holiday season: If a shopper comes to a Borders store and doesn’t find an item available at Borders.com, the bookseller will locate the item and ship it to the customer free.

"We believe that no bookseller has done this before and we are excited to break new ground in customer service this holiday season," says Mike Edwards, executive vice president and chief merchandising officer for Borders, No. 212 in the Internet Retailer Top 500 Guide. "We want customers to know that there is a new and very compelling reason to do their holiday shopping with us. At Borders, shoppers are guaranteed a satisfying shopping trip. No one else can promise them that."

The “In-Stock Guarantee” offer applies to all items available on Borders.com. The retailer says Dec. 16 is the final date it will be able to locate and ship items in time to arrive before Christmas.

"Our goal is to have every single customer leave our stores happy this holiday season," Edwards says. "We have stocked our shelves to the rafters. As a result, we hope to have exactly what customers are looking for among the hundreds of thousands of items we have in stock, but if there is something we don`t have on the shelf, we are going to get it in their hands within days, and pay the shipping costs.”

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