October 26, 2009, 12:00 AM

Former Fry executive joins multichannel apparel retailer Mark Ecko

Mark Ecko Enterprises has named Bryon Colby, former managing director of e-commerce technology provider Fry Inc.’s New York office, vice president of e-commerce.

Katie Evans

Managing Editor, International Research

Mark Ecko Enterprises has named Bryon Colby, former managing director of e-commerce technology provider Fry Inc.’s New York office, vice president of e-commerce.

In the role he will lead e-commerce and digital media strategy, including directing online creative services, merchandising, marketing and digital content. Mark Ecko manufactures edgy, fashions for its six clothing lines for men, women and children that are sold at department stores, 30 company outlet stores and through its online store, ShopEcko.com.

Colby will also lead customer service, fulfillment and multichannel integration efforts for ShopEcko.com. Colby worked at Fry Inc. from 2004 until 2009, first as its director of business development, and, for the past four years, as managing director of the company’s New York office.

Prior to working at Fry, Colby ran an online marketing and consulting company and was vice president of marketing and business development for Scan Mobile.

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