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Year-over-year sales on a same-store basis at cash-back shopping site eBates.com rose 37% in September, the company tells InternetRetailer.com.
Year-over-year sales on a same-store basis at cash-back shopping site eBates.com rose 37% in September, Kevin H. Johnson, CEO, tells InternetRetailer.com. Total sales at the site were up 67% year over year, Johnson says.
“We’ve sensed pent-up demand-people who didn’t lose their jobs but who cut back because of the recession and the end of the era of conspicuous consumption are looking for permission to spend,” he says. “Retailers being more aggressive in their promotions and cash-back offers give them that permission.”
The 37% growth is made up of several factors, Johnson says. While the average order by eBates consumers is down 10%, the average spend per consumer is up 19%. Additional spending by new customers coming into eBates makes up the difference to create the growth, Johnson says. EBates has expanded its customer base in the past year to 8 million from 6 million. The company does not report the dollar volume of its sales.
The 67% growth in all sales is the result of the addition of 400 retailers in the past year, bringing eBates’ retailer base to 1,200, and retailers’ willingness to work more closely with eBates in crafting deals, Johnson says.
Related to same-store sales, eBates reports:
- 425 stores showed increases. The weighted average increase was 73%
- 354 stores had sales decreases year over year. The weighted average decrease was 27%
- The biggest declines were in travel.