Having dramatically increased demand for electronic books with the introduction of its dedicated e-book reader, the Kindle, Amazon.com Inc. today announced plans to make it possible to read Kindle e-books on another popular device-the personal computer.
The e-retailer, No. 1 in the Internet Retailer Top 500 Guide, says consumers will be able to download for free the Kindle for PC software starting in November.
Once the software is installed, consumers will be able to purchase any of the over 360,000 Kindle-compatible e-books available through Amazon at Amazon.com/Kindlestore, and access their Kindle libraries of previously purchased e-books from Amazon servers.
The software will also include Amazon’s Whispersync technology that lets a reader go back to the last page she read, whether she was reading the book on a Kindle, the larger Kindle DX, an Apple iPhone or iPod touch, or a PC. Readers can also adjust the font and text size on a PC, and view notes and highlights marked when reading the book on a Kindle or Kindle DX.