October 19, 2009, 12:00 AM

1-800-Flowers.com comes up roses as e-commerce stocks advance

The Internet Retailer Online Retail Index of 25 e-commerce stocks moved ahead 1.15% last week, just a bit behind the bullish broader market. 1-800-Flowers.com gained nearly 20%, but investors punished Digital River for losing its biggest client.

Katie Evans

Managing Editor, International Research

The Internet Retailer Online Retail Index of 25 e-commerce stocks moved ahead 1.15% last week, just a bit behind the bullish broader market. 1-800-Flowers.com gained nearly 20%, but investors punished Digital River for losing its biggest client, security software maker Symantec.

Shares of Digital River fell nearly 39% for the week after Symantec said it would move to its own e-commerce platform over the next eight months, instead of selling software through Digital River. Digital River, which specializes in providing e-commerce services to retailers of software and other digital products, was one of eight Online Retail Index stocks to lose ground last week.

While most stocks in the index advanced, the Online Retail Index could not quite keep up with the market as a whole, as the Dow Jones Industrial Average rose 1.33% last week and the Standard & Poor’s 500 Index gained 1.51%.

Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:

     

  • 1-800-Flowers.com, 19.6%
  • NutriSystem, 8.8%
  • Drugstore.com, 8.4%%
  • United Online, 8.3%
  • Akamai, 7.3%

 

Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:

     

  • Digital River, -38.7%
  • Bidz.com, -6.3%
  • American Greetings, -4.6%
  • Shutterfly, -4.4%
  • GSI, -1.3%

 

 

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of FTD.com) and VistaPrint Ltd.

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