October 14, 2009, 12:00 AM

Target sets its sights on a digital newsstand

Target is now offering digital magazines on a co-branded site with Zinio LLC, a technology company that works with publishers to provide digital versions of print publications. Target.Zinio.com offers titles such as Marie Claire.

Target Corp. is offering digital magazines on a new site with partner Zinio LLC, a technology company that works with publishers to provide digital versions of print publications. Target.Zinio.com offers single issues or annual subscriptions to magazines such as Marie Claire, Popular Mechanics, Elle and Woman’s Day.

“Interest in buying and reading publications digitally is exploding,” says Rich Maggiotto, president and CEO, Zinio. “Target.com’s reputation for being a ‘one-stop shop’ for entertainment needs now includes the most popular digital publications.”

Customers can download the Zinio reader on the site to view content on their computers. Target, No. 20 in the Internet Retailer Top 500 Guide, will promote the digital newsstand online and in its chain of 1,719 stores.

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