October 13, 2009, 12:00 AM

Walmart.com offers a wider array of personal care products

Walmart.com is adding a wider inventory of personal care and health and beauty products, featuring brands such as Neutrogena, Pampers, L’Oreal and Colgate. The online retailer also is offering discounted shipping and free samples.

Katie Evans

Managing Editor, International Research

Walmart.com, the e-commerce arm of Wal-Mart Stores Inc., continues to diversify its online retailing base.

Just six weeks after launching Walmart Marketplace, where other merchants can pitch their products to Walmart.com shoppers, Walmart.com is adding a wider assortment of personal care products to its online inventory of more than 500,000 SKUs.

In addition to the assortment it already carries online, Walmart.com, No. 13 in the Internet Retailer Top 500 Guide, is launching a wider inventory of personal care and health and beauty products, featuring brands such as Neutrogena, Pampers, L’Oreal, Colgate, Pantene and Gillette. “Customers have long trusted Wal-Mart to provide the best values on health and beauty brands in our stores, and now customers can also access these savings online at Walmart.com with the convenience of home delivery," says Walmart.com chief merchant Kelly Thompson.

To entice online shoppers, Walmart.com is offering low pricing and discounted shipping on many items. Beauty products from brands such as Maybelline New York are available for under $6 and various sizes of Pampers diapers start at 18 cents per diaper. Shipping per item is priced at 97 cents, the retailer says.

Free samples of certain health and beauty items and over-the-counter medications are available at an expanded samples section on Walmart.com. "By offering savings on our customers` favorite health and beauty items online and in our stores, we can better help our customers shop the way they want,” says Thompson.

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