Causata Inc., a vendor of analytic software, has secured a $4.5 million investment from Accel Partners. The initial funding round will support the continued development of the multichannel customer interaction platform the company is now building, the vendor says.
The company says it’s developing software that can aggregate and analyze millions of data points to deliver a better understanding of what motivates specific consumers when they are interacting with a business online, in a store or at an ATM. According to the company, the software platform will be able to discern cause and effect in a consumer’s behavior at those touchpoints and predict in real time what matters most to a customer in that particular interaction. That will allow retailers and financial institutions, two industries initially targeted by Causata, to optimize the experience for the consumer.
“Causata’s software is the first to structure enterprise data around customers’ interests, rather than solely on enterprise-centric events and transactions,” the company says in announcing the new funding.
Causata was launched by founder and CEO Paul Phillips, the founder of analytics company TouchClarity, which he sold to Omniture Inc. in 2007. Causata’s chief technology officer is John Graham-Cumming, a developer of machine learning software; its vice president of products is Gareth O’Loughlin, who previously held senior management positions at Skype and Red Hat.
The recently launched company does not have products in broad distribution. In a blog post, Phillips says Causata has been working closely with a small number of retailers and financial services companies on development.