October 5, 2009, 12:00 AM

CPO Commerce set to launch 15 more home improvement niche retail sites

CPO Commerce, which operates nearly 30 brand-specific retail sites covering products ranging from Electrolux vacuum cleaners and Hunter fans to Black & Decker power tools, plans to launch another 15 sites over the next 18 months, CEO Rob Tolleson says.

CPO Commerce Inc., which operates 28 brand-specific home improvement retail sites covering products ranging from Electrolux vacuum cleaners and Hunter fans to Black & Decker power tools, plans to launch another 15 sites over the next 18 months, founder, president and CEO Rob Tolleson says.

The web-only retail company, launched in 2004, did about $32 million in sales last year, Tolleson says. Sales through the first three-quarters of this year were up 40% over the same period last year, with a quarter of that growth attributed to sites launched within the past year, he adds.

CPO, which handles about 7,500 SKUs, specializes in selling excess and hard-to-find merchandise. It operates on a Yahoo Store e-commerce platform, but plans to migrate to the Demandware platform early next year, Tolleson says

CPO also uses OrderMotion Inc. for inventory and customer relationship management and Epicor Software Corp. for financial management software, Tolleson says.

The company, based in Pasadena, CA, operates its own call centers in Georgia and California.

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