Irvine CA, Sept 30, 2009-New Momentum, a leading provider of SaaS-based anti-counterfeiting and channel integrity solutions, is now offering MAP Monitor, a unique solution that stops the brand, margin, and channel loyalty losses resulting from rogue distributors selling products at lower-than-minimum advertised price (MAP). This cost-effective solution makes it easy for manufacturers to identify the violations and halt the illegal activity.
New Momentum CEO, Stu Clifton, commented, “Channel pricing violations are costing manufacturers billions annually. In the past, it’s been difficult and costly for companies to track Internet channel sales to ensure that their brand and margins are not being compromised by distributors selling at less than MAP. Now, our advanced search capability makes it easy to identify pricing violations. What’s more, we’re offering MAP Monitor at a price point that makes it accessible to any size company or budget.”
MAP Monitor does not require companies to implement or use new software. Manufacturers simply provide a list of distributors and MAP. New Momentum then runs this data through its SaaS-based solution and provides a MAP violations report at a frequency determined by the customer-daily, weekly, or monthly. To ensure that customers stop the violations in a timely way, New Momentum brand protection/gray market experts provide assistance with all aspects of the enforcement process.
About New Momentum
New Momentum offers SaaS-based Enterprise Risk Management (ERM) software that combats the rapidly increasing revenue, profit, brand, and market share erosion resulting from global outsourcing and Internet trading. The company’s solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Intelligence (anti-counterfeiting), and Enterprise Sales Intelligence (finds channel violations).. www.newmo.com
Contact:
New Momentum, Chris Jensen, VP Marketing, 714.803.1432, cjensen@newmo.com
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