October 1, 2009, 12:00 AM

Women’s activewear retailer spruces up its site with new features

Women’s activewear and accessories retailer Title Nine hopes to boost sales with a redesigned site. Last overhauled seven years ago, TitleNine.com’s new site took eight months to complete and includes a Shop by Outfit feature, live chat and a wish list.

Katie Evans

Managing Editor, International Research

Title Nine, a retailer of women’s activewear and accessories aims to boost sales with a redesigned web site with new customer service features such as live chat, customer order history and tracking as well as a wish list. Also new is a Shop by Outfit section where customers can see product information for each piece of a complete outfit and buy all or individual items.

In addition, the new site has wider pages and also uses more white space, giving it a more open feel compared to the older site which was last redesigned seven years ago, says Janis Abbingsole, director of operations at Title Nine.

The new site, which is on a MarketLive Inc. e-commerce platform, also is easier to update than the old one, according to Abbingsole. Previously, the company had to schedule any changes to information such as pricing or product descriptions, but the data can now be deployed in a day.

“Now it allows us to be more self-sufficient,” says Abbingsole. The new platform also offers a staging site where information can be prepared before appearing on the site.

In the next several weeks, the company plans to add a customer rating feature as well.

Title Nine has 13 bricks-and-mortar stores as well as the online store which launched in 1996.

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