September 30, 2009, 12:00 AM

Sponsored Supplement: Customer service strategies that build brand value

(Page 4 of 4)

As customer service technology becomes more sophisticated, retailers that take advantage of it can burnish their brand image and win the loyalty of their customers for years to come.

“Retailers that properly leverage all the customer service tools available will deliver value to the customer,” says Fettes. “Once consumers discover that value, they will return again and again.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement