September 30, 2009, 12:00 AM

Blogger network and Cooking.com whip up a new shop

BlogHer, a news, entertainment and information network for women online, has partnered with e-retailer Cooking.com to create the first BlogHer-branded shop featuring food and kitchen products.

BlogHer Inc., a news, entertainment and information network for women online, has entered a partnership with e-retailer Cooking.com Inc. to create the first BlogHer-branded shop featuring food and kitchen products.

“This new relationship will give the millions of women in the BlogHer Network access to the food information they want and the cooking products they love, in support of industry-leading bloggers,” says Lisa Stone, co-founder and CEO of BlogHer.

The BlogHer-branded Cooking.com shop will highlight popular recipes and editorial content from some of the BlogHer Network’s 200 food blogs, as well as regular newsletters to keep members up to date on promotions and deals from Cooking.com. The partnership creates a referral-based affiliate program where Cooking.com sales earn bloggers revenue.

“Cooking.com is honored to partner with BlogHer and its passionate network of food bloggers,” says Tracy Randall, founder and CEO of Cooking.com, No. 168 in the Internet Retailer Top 500 Guide. “We are also thrilled to bring exciting new kitchenware products, content and services to an expanded community of foodies through our relationship with BlogHer.”

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