September 23, 2009, 12:00 AM

1-800-Flowers.com extends its mobile strategy to `Google phones`

1-800-Flowers.com has unveiled a version of its mobile shopping app for the Android mobile operating system developed by Google. The new app complements the e-retailer’s m-commerce site and mobile apps for the iPhone and BlackBerry.

Mark Brohan

Research Director

1-800-Flowers.com Inc. has unveiled a version of its mobile shopping app for the Android mobile operating system to complement its m-commerce site and mobile apps for the iPhone and BlackBerry.

The Android mobile operating system runs on a variety of smartphones, most notably the T-Mobile G1, and was originally developed in part by Google Inc. in October 2008. While Android has a smaller market share than the iPhone and BlackBerry, it is growing.

The new mobile app was built using the same technology as was used for the other apps-the Digby Mobile Commerce Suite Platform from m-commerce technology vendor Digby. The mobile app can be downloaded for free at the Android Market.

Customers can quickly access popular products from 1-800-Flowers.com, No. 31 in the Internet Retailer Top 500 Guide, when shopping on their Android phones. They can view detailed product descriptions and imagery, select addresses from their online account with the retailer or from their smartphone address book, and place secure orders with password-protected purchasing.

“1-800-Flowers.com is an innovator in cross-channel retail and customer-focused technology, and we are pleased to once again have the opportunity to be a part of their vision to provide their customers the best mobile shopping experience possible,” says Dave Sikora, CEO of Digby. “We are excited to expand our mobile offerings and help retailers stay abreast of today’s rapidly changing consumer habits through the incorporation of the Android platform.”

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