Cooperstown taps into licensed sports products powerhouse for webstore syndication
Sept. 21, 2009--Plantation, FL: Dreams, Inc. (NYSE Amex: DRJ), the vertically integrated leader in the licensed sports products industry, announced that it has entered into a licensing relationship with the National Baseball Hall of Fame & Museum to provide the online components and products for the Hall of Fame’s Best-of-Class Fan Shop, as well as managing the Museum’s catalog business. The multi-year deal provides an expanded Hall of Fame product assortment as well as custom collectibles. This alliance is one more in a growing line of successful web syndications for Dreams, Inc. that includes Majestic Athletic, AOL, USA Today, Sporting News, the Philadelphia Eagles, the Washington Wizards and JCPenney.
“It is a thrill and an honor to work with the Baseball Hall of Fame and to provide fans with terrific Hall of Fame licensed products and a greater catalog assortment of Major League Baseball and Cooperstown Collection licensed merchandise,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “With our proven proprietary e-commerce technology, online marketing and cataloging expertise, the Baseball Hall of Fame will be able to provide superior benefits to its customer base. The catalog will now be tightly coupled and cohesive with their online product assortment and that, along with our outstanding customer service and same day shipping, will enhance the customer experience.”
Bates added that the partnership allows for increased distribution through other Dreams retail channels, and also enhances the Hall of Fame’s promotional e-mail platform. The long list of intriguing products includes exclusive Baseball Hall of Fame Induction merchandise, along with commemorative items from Baseball’s most memorable teams, players and moments. Dreams, Inc. has earned a terrific reputation with licensed baseball products, having been the web syndicator for Majestic Athletic for the past two years.
Baseball Hall of Fame VP of Retail Merchandising & Licensing, Sean Gahagan remarked, “We are excited to be working with Dreams, Inc. Their extensive multi-channel marketing experience in the licensed sport category will help us to expand our webstore and catalog business, while maintaining the same outstanding service our customers expect from the Baseball Hall of Fame.”
Fans can access the site at shop.baseballhall.org.
DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ www.dreamscorp.com
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David M. Greene, Senior Vice-President
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