Retailers Gain Cost-Effective Customer Insight, Marketing Capabilities
BOSTON - September 21, 2009 - Mercury, a leading multi-channel marketing solutions provider, today announced its strategic partnership with customer analytics company CadenceQuest, providing retailers with a state-of-the-art, customer intelligence marketing platform that is faster to implement, more scalable, and more cost effective than traditional manual approaches.
Having already collaborated successfully with several national retailers, Mercury and CadenceQuest are formalizing their partnership to offer retailers an end-to-end solution around data, analytics, strategy and marketing execution.
CadenceQuest Customer InsightTM is a self-service analytical platform that allows users to perform multi-faceted analyses on highly-targeted customer segments. It focuses on bringing in-depth information about a customer`s behavior to marketing and merchandising decision makers. Mercury will help clients maximize the advantages of Customer InsightTM with expert data analysis and strategy to create more successful direct marketing programs.
Leveraging more than twenty years` combined experience in the retail industry, the partnership will provide clients expertise with both marketing best practices and the underlying technology infrastructure. Mercury and CadenceQuest will help retailers make more customer-driven decisions around store grand openings, "best customer" retention strategies, competitive threat defense, targeted customer acquisition and new sub-brand (store-within-a-store) launches. The joint solution allows retailers to execute highly targeted and personalized vendor marketing programs, including product cross-sell/up-sell, new product trials, and easy measurement of results.
"In today`s competitive marketplace, retailers can get a big edge with efficient marketing based on penetrating customer analysis," said Chris Nolan, President of Mercury. "By partnering with CadenceQuest, we are supplying that edge, using customer intelligence to drive effective and more profitable marketing strategies for retailers."
"Our solutions let retailers maximize their resources to more effectively understand and deliver on customer needs," said Robert Ghafouri, CadenceQuest President and CEO. "The combination of Mercury`s marketing expertise and our customer analytics platform will enable retailers to translate valuable customer knowledge into highly profitable retail marketing programs."
Mercury, headquartered in Boston, Mass., is an insight-driven marketing solutions provider that drives growth and profitability for clients through enhanced customer experiences. Mercury combines strategy, data integration, analytics, program design and execution to deliver integrated, cross-channel solutions for leading companies. Guided by a customer-centric strategic vision, Mercury provides a practical approach and seamless execution to deliver rapid ROI without a large, upfront commitment. www.mercury-agency.com
Headquartered in Arlington, Virginia, CadenceQuest is the leader in customer analytics, helping retailers utilize their data assets to get to the fundamentals of their business -- knowing their customers and understanding what their customers want. Retailers can use this knowledge to improve the way they accommodate customer preferences, whether it is how they promote products, vary assortments or even place items their stores. By treating customers the way they want to be treated, retailers are able to retain and grow their best customers, and attract more just like them. www.cadencequest.com
StandPoint Public Relations