Shopzilla, Inc. Selects PowerReviews to Provide Product Reviews to Its Retailers in Europe

Shopzilla® extends its leadership in helping retailers boost conversion via improved customer focus

London, UK and San Francisco, CA (September 16, 2009) – Shopzilla, Inc, a leading global comparison shopping site and pioneer in user generated ratings and reviews content, announced today that it has partnered with PowerReviews, a leading provider of customer reviews and social commerce solutions, to distribute PowerReviews’ product review solutions in Europe. The strategic partnership will enable Shopzilla to provide Europe merchants of all sizes access to consumer generated review content via PowerReviews Enterprise and Express Solutions.

By expanding the breadth of ratings and reviews content, Shopzilla continues to improve the online shopping experience for merchants and their community of online shoppers. “At Shopzilla, our vision is to champion the voice of consumers and foster their relationships with retailers. By adding PowerReviews’ innovative product review capabilities to our existing research platform we believe we can ensure consumer voices are heard while providing value-added services to retailers to help them understand their customers and maximise their sales,” said Scott Macon, Managing Director, Shopzilla Europe.

A recent survey conducted by Opinion Research Corporation indicates that 83% of shoppers say that online reviews influenced their purchase decisions, and a survey by Nielsen Research found that 80% of all consumers read reviews prior to making an online purchase. By providing powerful yet easy-to-use review platforms to retailers of all sizes, Shopzilla will enable consumer access to pertinent buying information at the point-of-purchase, resulting in higher conversion for participating merchants. Additionally, the search engine friendly content will provide an added boost to organic search listings and increase free traffic for participating retail sites. Overall, the PowerReviews solutions have proven to increase sales on retailer and brand sites by up to 50%.

“We are pleased that Shopzilla has entrusted PowerReviews to provide our tag-based reviews and social commerce solutions in Europe,” said Andy Chen, CEO of PowerReviews. “Retailers will reap the benefit of Shopzilla’s ability to provide local support to its established retailer base with the ROI-proven PowerReviews tools.”

Shopzilla plans to offer the complete suite of PowerReviews solutions to its online retailers in Europe. This includes:

• Review Snapshot® – an at-a-glance review summary that streamlines the research process for consumers.
• Verified Buyer – a feature that builds consumer confidence with more credible reviews.
• Affinity Reviews – the ability for consumers to find reviews from people just like them.
• In-Line SEO™ – the ability to easily provide the user-generated content in a search-engine friendly way to increase traffic and sales from organic search.
• Content Moderation Services (for the merchant) – Each review is read by a moderator and screened for inflammatory and non-product-related content.

About Shopzilla, Inc.

Shopzilla, Inc. is one of the largest and most comprehensive online shopping networks on the web. Through our leading comparison shopping sites, BizRate.com, BizRate.co.uk, Shopzilla.com, and Shopzilla.co.uk, Shopzilla helps shoppers find the best value for virtually anything they want to buy from thousands of online retailers. Headquartered in Los Angeles, CA with an international office in London, Shopzilla operates sites in the United States, United Kingdom, France and Germany. Shopzilla, Inc. is owned by Scripps Networks Interactive, Inc. (NYSE:SNI), which include national lifestyle TV networks such as HGTV, The Food Network, Fine Living and more.

About PowerReviews

PowerReviews (www.powerreviews.com) provides customer reviews and social commerce solutions to retailers and brands. The company`s innovative tag-based approach to collecting, organizing, structuring, and moderating reviews significantly boosts product sales, driving the highest sales uplift in the industry. PowerReviews works with over 800 retailers and brands on over 2600 websites, including Staples, REI, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com).