September 9, 2009, 12:00 AM

YesAsia gives a makeover is giving its apparel e-commerce site,, a complete redesign and making the brand multichannel.

Mark Brohan

Research Director Ltd. is giving its apparel e-commerce site,, a complete redesign and making the brand multichannel.

Last month, No. 303 in the Internet Retailer Top 500 Guide, unveiled an entirely redesigned that features cleaner navigation, larger images and links to social networks such as The updated, which offers a range of apparel, shoes, bags, fine jewelry, accessories and other items for women ages 18 to 35 and designer brands for young men, also includes more content, such as daily style tips and fashion experts that respond to e-mailed questions submitted by shoppers.

“In addition to a better look and feel, we have added new features such as allowing customers to browse the merchandise by size, color, price range, and country or world region,” says YesAsia CEO Joshua Lau. “This redesign took us three months to plan and eight months to launch.” launched in July 2006 to give the Hong Kong-based web retailer a more diversified merchandising base. Now the company is also opening its first U.S. YesStyle store in San Francisco on Sept. 26. “We think having a store will enhance the brand image of the online store,” says Lau.

With a new look and better diversification, Lau expects web sales for to increase by 40% to about $9.7 million from $6.9 million in 2008, mostly in the U.S. “We are targeting about $10 million in U.S. revenue this year,” says Lau.


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