Fashion bargain hunters will benefit from an improved customer experience following the online retailer`s adoption of Tealeaf CX Solutions
London, 3rd September 2009 - MandMDirect.com, one of the UK`s leading discount fashion etailers, has deployed Tealeaf`s Customer Experience Management software on its ecommerce website to enhance the experience of visitors as the company continues to expand its online operations. Tealeaf CX Solutions gives MandMDirect.com complete visibility into how customers behave and interact online, allowing the company to optimise the website customer journey and ultimately increase conversion rates.
“As customers increasingly turn to the internet to look for bargains, our business is experiencing significant growth,” said Neil Sansom, Marketing Director at MandMDirect.com. “Tealeaf allows us to take advantage of this demand by developing new website offerings whilst protecting the customer experience. Tealeaf helps maintain our competitive edge by enabling us to address customer-facing issues quickly, thereby increasing customer conversions and maximising sales growth.”
Launched in 1998, MandMDirect.com has recently undertaken a major expansion of its online properties, adding multiple currency options and the launch of a new site, Teds-Shed.com.
Tealeaf`s unique patented technology will effectively track and record the journey of each and every visitor across MandMDirect.com`s websites. The visibility that Tealeaf provides will enable the company to quickly find, validate and quantify any issues that might be impeding customers.
Benefits that MandMDirect.com will see from Tealeaf include:
- IMPROVED CONVERSIONS AND SALES – BY IDENTIFYING AND REMOVING SITE OBSTACLES THAT ARE PREVENTING SUCCESS
- ENHANCED VISIBILITY INTO THE CUSTOMER EXPERIENCE – BY UNDERSTANDING WHY CUSTOMERS TAKE THE ACTION THEY DO AND THEN USING THAT KNOWLEDGE TO IMPROVE SITE USABILITY
- REDUCED DEPLOYMENT TIME FOR NEW PROJECTS AND ACTIVITIES – BY BEING ABLE TO IMMEDIATELY REPRODUCE EVEN THE MOST ELUSIVE PROBLEMS
- FASTER REACTION TO REMEDY CUSTOMER ISSUES – WITH INSTANT NOTIFICATIONS OF ANY DROPS IN SITE USABILITY KPIS SO IMMEDIATE ACTION CAN BE TAKEN TO REMEDY THE PROBLEM
“With the growing adoption of the Internet and the relative ease of establishing a Web presence, the online marketplace has become fiercely competitive. An optimised website offering a greater customer experience can give a company the competitive advantage it needs to excel in such a challenging marketplace,” said John Lillie, UK Country Manager at Tealeaf. “Tealeaf will allow MandMDirect.com to capture and remedy customer issues, reduce development time for new projects and improve conversions and sales, which combined could give MandMDirect.com that all important edge over the competition.”
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behaviour analysis. Tealeaf`s CEM solutions include both a customer behaviour analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor`s unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
Over the last 21 years, MandMDirect.com has become one of the UK`s leading fashion, lifestyle and sports etailers selling over 200 of the world`s top brands with savings of up to 75% off RRP. The company has over 1 Million active users with an annual turnover of £95M in FY09. The business is within the UK Hitwise top ten e-commerce sites for clothing and apparel and sports MandMDirect.com operates a UK based Call Centre and distribution facility in Herefordshire, UK
© Copyright 2009 TeaLeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf`s CX Customer Behavior Analysis Suite are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Tealeaf Technology: Shoshana Deutschkron
+44 20 8339 4420