September 1, 2009, 12:00 AM

Opportunity Knocks

(Page 2 of 2)

Instead, Best Kiteboarding has traded a slightly faster loading speed for the ability to pepper its home page with frequently changing dynamic content such as its forums, latest news and blog features. It`s a deliberate choice to support marketing goals. "This new content is what keeps people coming back to the site," Lawson says.

Performance isn`t always the decisive factor. But online retailers must be aware of the impact of new features on response time and have a process in place to evaluate every new, whiz-bang technology gadget that comes along.

mary@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement