Hispanics are embracing the Internet. The 13% increase in U.S. Hispanic adults using the web outpaced the 8% growth among all U.S. adults from 2004 to 2008, Scarborough Research says in a recent report, "The Power of the Hispanic Consumer Online." "Hispanics have reached a critical mass online—more than half, 54%, use the Internet," the market research and analysis firm says. Many Hispanics have broadband Internet access, and Hispanics are more likely to download content than Internet adults as a whole. The report also notes that average annual spending by Hispanic Internet purchasers is highest in New York, followed by San Francisco and Phoenix.
Hispanic consumers reach critical mass online
Internet use is growing more rapidly among Hispanics than for the population as a whole, and downloading content is especially popular.
Internet Retailer
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