The Home Depot led the way in traffic to home and garden sites in July, attracting 14% more visitors than it did a year earlier, according to the Nielsen NetView web traffic measurement service. Home Shopping Network registered the biggest gain in traffic at 146%.
The top online home and garden shopping destinations in July with unique visitors in millions this year compared with a year earlier and the percent change, according to Nielsen NetView, were:
- The Home Depot, 15.37, 13.45, 14%
- Lowe’s, 11.58, 11.59, 0%
- Home Shopping Network, 9.70, 3.94, 146%
- Windshieldwonder.com, 5.39, NA, NA
- eBay Home, 3.91, 11.01, -64%
- Ikea, 2.87, 2.35, 22%
- ecoCanteen, 2.42, NA, NA
- Pottery Barn, 1.85, 1.90, -2%
- JoAnn.com, 1.48, 2.00, -26%
By length of visit, the top home and garden shopping sites in July (hours:minutes:seconds), according to Nielsen Online, were:
- Cutlery Corner, 1:12:00
- Gold Canyon Co., 1:09:37
- Celebrating Home, 1:02:27
- FaucetDirect, 1:00:38
- Replay Photos, 0:54:02
- coolhouseplans.com, 0:32:22
- Tupperware, 0:27:37
The top consumer goods home and garden advertisers in terms of online ad impressions (in millions) in July, according to Nielsen data, were:
- The Procter & Gamble Co./Tide, 39.522
- Valspar/Valspar, 31.093
- Sears Holdings Corp./Sears, 23.609
- American Standard Cos./Trane, 22.137
- The Clorox Co./Clorox, 20.120
- Reckitt Benckiser plc/Resolve, 19.596
- S.C. Johnson/Windex, 16.833
- The Procter & Gamble Co./Dawn, 16.015
- Valspar/Cabot, 15.415
- Minnesota Mining & Manufacturing/Filtrete, 14.002
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