August 27, 2009, 12:00 AM

E-commerce revenue grew slightly for dELIA’s in Q2

Additional clearance sales timed for back-to-school shopping helped dELIA’s increase revenue in Q2 across all channels, including e-commerce. Web sales grew 4.6% while total revenue and retail sales increased by 2.5% and 0.4%, respectively.

Don Davis

Editor in Chief

The addition of more clearance sales timed for back-to-school shopping helped dELIA’s Inc. increase revenue in the second quarter across all channels, including e-commerce.

For the quarter ended Aug.1, dELIA’s, No. 145 in the Internet Retailer Top 500 Guide to Retail Web Sites, reported:

  • Web sales increased year over year 4.6% to $18.3 million from $17.5 million.
  • Total sales increased 2.5% to $45.7 million from $44.6 million in the second quarter of 2008.
  • Retail sales grew 0.4% to $23.7 million from $23.6 million. The opening of six new stores accounted for the slight increase in retail sales, the company says.
  • Comparable-store sales decreased 8.1%.
  • Catalog sales rose year over year 5.6% to $3.8 million from $3.6 million.
  • The web accounted for 40% of total sales compared with 39.2% in the second quarter of 2008.
  • Net loss improved from $6.6 million to $4.7 million.
“The later occurrence of this year`s back-to-school selling season contributed to an anticipated deferral of full price sales in our direct business, yet customers continued to respond well to our clearance offerings, driving overall increased sales and corresponding reductions in inventory levels,” says dELIA’s CEO Robert Bernard.

For the first two quarters:

  • E-commerce revenue grew 9.2% to $40.4 million from $37.0 million.
  • Total sales increased 6.9% to $97.8 million from $91.5 million.
  • Retail sales grew year over year 4.9% to $48.9 million from $46.6 million.
  • Catalog sales rose 7.6% to $8.5 million from $7.9 million.
  • Net loss decreased year over year to $8.3 million from $8.9 million.

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