August 27, 2009, 12:00 AM

Bing ends its double cashback program earlier than planned

Several retailers reported large spikes in traffic from consumers taking advantage of the double cashback offer, in which the retailer offered a rebate and Bing, Microsoft’s new search engine, matched it.

Microsoft Corp.’s Bing Double Cashback promotion ended today, four days earlier than expected. “Due to an overwhelming, positive response from our Bing cashback shoppers, we’ve now closed our limited time back-to-school promotion where Microsoft increased the percentage of cashback rewards on behalf of retailers,” a Microsoft spokesman says.

Several retailers reported large spikes in traffic from consumers taking advantage of the double cashback offer, in which the retailer offered a rebate and Bing, Microsoft’s new search engine, matched it. “We launched this on Aug. 10 as a limited time promotion. There was a set cap on the amount of additional cashback we were able to offer. The promotion was intended to run until we reached the cap, or Aug. 30, whichever came first,” the spokesman says.

Bing had set a limit of 25% on the amount of the rebate that it would match. But the program proved so popular at some retailers who were offering the 25% rebate that Microsoft last week and earlier this week asked them to reduce their offers as a way to make the promotional dollars last longer.

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