August 26, 2009, 12:00 AM

Meijer will test store pick-up of online grocery orders

Retail chain Meijer is launching a program enabling customers to order groceries online and pick them up at stores in the Chicago area and Ohio. Customers can choose to pay $6.95 per order or $24.99 per month.

Mark Brohan

Research Director

Meijer Inc. soon will be testing its new Grocery Express program that will enable customers to order groceries online then pick them up curbside at stores at a scheduled time. Starting in September the program will be offered at select stores in Chicago, St. Charles and Aurora, Ill., and Westerville, Ohio.

Customers will be able to create a shopping list at MeijerGroceryExpress.com, then choose the time and day they want to pick up their orders, allowing at least four hours of advance notice. At the scheduled time, the groceries will be loaded into their car.

“This is a wonderful service for busy moms with young children, senior citizens, disabled or injured people, or just anyone who dislikes grocery shopping,” says Robert Fleener, vice president of marketing and e-commerce.

Meijer, No. 489 in the Internet Retailer Top 500 Guide, plans to hire six staff members at each store for the program which will be publicized through Twitter updates, text messages and e-mail marketing, as well as through radio and in-store advertisements.

For the last nine months, Meijer has offered a Groceries by the Case program that allows customers to order non-perishable items such as boxed foods, cleaning products or paper products online and have them delivered to their homes. Shipping costs are $7.95 for orders under $75 and free for those over $250.

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