August 26, 2009, 12:00 AM

Apparel merchants logged the best response time in July

Apparel and accessories merchants continued their run, delivering the best response time to shoppers with a high broadband connection for the third month in a row, says Gomez.

Apparel and accessories merchants continued their run, delivering the best response time to shoppers with a high broadband connection for the third month in a row, says Gomez Inc.

Shoppers with a high broadband connection in July could visit an apparel retail web site in an average time of 6.46 seconds, Gomez says, compared with computers and electronics retailers and mass merchants at 7.01 seconds and specialty merchants at 8.24 seconds.

When a site is accessed by a low broadband connection, mass merchants provided the fastest average access at 23.30 seconds, Gomez says. The next fastest web retailing category for low broadband response time was computers and electronics at 24.33 seconds, followed by apparel and accessories retailers at 24.45 seconds.

Apparel retailers also delivered the fastest average access time for dial-up connections at 58.61 seconds.

July `09 Top 50 Performance Summary: Average across all categories
Category
Response Time
(seconds)
High Broadband
Low Broadband
Dial Up
Apparel/Accessories
6.46
24.45
58.61
Computers/Electronics
7.01
24.33
58.81
Mass Merchants
7.01
23.3
59.52
Other
8.24
28.11
62.17

All data for this report is collected by the Gomez Last Mile network, 30 times an hourfrom Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests.

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