Lord & Taylor Selects iCongo E-Commerce Solution to Drive New Online Channel

Leading department store chain to grow brand with expanded online presence powered by iCongo

Montreal, Canada – iCongo Inc., the North American leading provider of end-to-end retail e-commerce and cross-channel systems, announces that Lord & Taylor, one of the nation`s leading department stores, has selected iCongo’s powerful e-commerce platform to drive the company’s new online storefront and Internet marketing systems.

Lord & Taylor will re-launch their Internet storefront using the full e-commerce suite offered by iCongo. iCongo’s e-commerce platform provides a comprehensive set of capabilities enabling retailers to operate a full featured online retail storefront. This includes streamlined order management and shipments, extensive content management capabilities, as well as sophisticated personalization and marketing tools.

iCongo’s e-commerce solution will allow Lord & Taylor to enhance their merchandising capabilities, improve inventory and order tracking as well as enhance their customer’s overall online shopping experience. Through the use of iCongo’s advanced personalization tools, Lord & Taylor will deliver a sophisticated personalized customer experience. iCongo’s easy-to-use marketing systems will also allow Lord & Taylor to simplify content creation enabling quick site updates and notifications to their large customer base.

By streamlining operations through iCongo’s e-commerce system, Lord & Taylor can efficiently scale their business as the company increases its integrated marketing campaigns and focuses on strategically increasing online sales revenue.

“In searching for a new e-commerce solution partner, we looked for a proven, mature system that will enable us to effectively display our fashions, enhance both our customer’s shopping experience and our overall customer service,” said Mark Weikel, Chief Operating Officer of Lord & Taylor. “iCongo’s proven comprehensive e-commerce solution will allow Lord & Taylor to achieve our e-commerce objectives.”

“We look forward to working closely with Lord & Taylor, the oldest department store in the U.S., as the company builds out its brand power through a new Internet storefront,” said iCongo CEO Irwin Kramer. “By utilizing iCongo’s e-commerce system to enhance their overall customer experience and service, Lord & Taylor will revamp its online business channel enabling personalized customer experiences, creative integrated marketing campaigns, improved order management and merchandise tracking.”

About iCongo, Inc.

iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. iCongo’s clients include many world-renowned retailers and brands. Please visit us at www.icongo.com.

About Lord & Taylor

Lord &Taylor; is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord &Taylor; is America’s oldest department store and one of America’s premier retailers.