August 24, 2009, 12:00 AM

Playboy.com names a new director of content to expand online brand awarenes

Promoted from senior editor, Scott Smith will be responsible for the site’s online editorial content.

Playboy Enterprises Inc., which sells merchandise online at e-commerce sites ShoptheBunny.com and PlayboyStore.com, has named a new editor and director of content on Playboy.com. Scott Smith, previously the site’s senior editor, will be responsible for building awareness of Playboy brands on the web, as well as for online editorial content.

“Scott’s managerial experience and expertise in the digital space make him the perfect choice to oversee the site,” says Jimmy Jellinek, editorial director of Playboy magazine and Playboy.com.

With previous experience in the entertainment and technology, Smith served as web editor of entertainment magazine Time Out Chicago, where he oversaw the development of its blog. He also served as co-editor of news and culture blog Chicagoist.com.

Playboy Enterprises is No. 203 in web sales in the Internet Retailer Top 500 Guide. .

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