August 21, 2009, 12:00 AM

Two phone retailers make top 10 list of online retail destinations for July

Verizon Wireless and AT&T, which sell mobile phones and service plans on the web, both appeared in Nielsen Online’s ranking of the top 10 online retail destinations for July.

Katie Evans

Managing Editor, International Research

Verizon Wireless and AT&T;, which sell mobile phones and service plans on the web, both appeared in Nielsen Online’s ranking of the top 10 online retail destinations for July. Verizon’s traffic increased 11% year over year to 18.66 million while AT&T;’s rose 6% to 31.3 million. Although eBay’s traffic fell 7%, it still beat out rival Amazon.com for the No.1 position.

 

The Top 10 online retail destinations in July, ranked by unique visitors in millions this July and last, with year-over-year growth, according to Nielsen Online, were:

 

  • eBay, 52.42, 56.11, -7%
  • Amazon, 51.13, 45.14, 13%
  • AT&T;, 31.30, 29.56, 6%
  • Wal-Mart Stores, 29.48, 26.18, 13%
  • Real, 25.08, 25.81, -3%
  • Adobe, 21.66, 23.68, -9%
  • Target, 21.10, 28.37, -26%
  • Verizon Wireless, 18.66, 16.82, 11%
  • Netflix, 16.66, 13.82, 20%
  • The Home Depot, 15.37, 13.45, 14%

     

Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer. The top 10 consumer goods advertisers in terms of online ad impressions (in millions) in July, according to Nielsen data, were:

     

  • Bottom Line Publications, 1,991.92
  • Avon Products Inc., 590.42
  • Force Factor, 569.77
  • Unilever, 515.90
  • Guthy-Renker, 481.76
  • AG Skin Care, llc, 448.02
  • InBev NV/SA, 445.97
  • General Mills Inc., 423.95
  • SnorgTees, 411.48
  • The Proctor & Gamble Company, 360.75

 

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