August 20, 2009, 12:00 AM

To boost holiday sales, Perpetual Kid is focusing on Twitter and CheapTweet

With retailers expecting a major marketing boost in the holiday shopping season from Twitter, Perpetual Kid is expecting to spark sales by organizing its Twitter tweets on third-party site CheapTweet.com, Perpetual Kid vice president Wendy Papula says.

Paul Demery

Managing Editor, B2B E-commerce

With retailers expecting a major marketing boost in the 2009 holiday shopping season from social networking site Twitter.com, Perpetual Kid, a web-only retailer of gifts and gadgets for the young at heart, is expecting to spark sales by organizing its Twitter tweets on third-party site CheapTweet.com, Perpetual Kid vice president Wendy Papula says.

“We think this will make a major difference this holiday season,” Papula says. “We’re going to push contests and promotions unique to Twitter.”

Instead of just relying on Twitter.com itself to connect with its customers and prospects, however, Perpetual Kid will organize its tweets and the reply tweets in a designated store within CheapTweet.com. CheapTweet functions as a separate search engine that pulls tweets for its clients from Twitter and displays them on its site in designated online stores or in a general listing of tweets. It also searches among all tweets on Twitter for ones that mention low-price deals from retailers, then posts them on CheapTweet.com.

The result, Papula says, is that many consumers who may not otherwise know about Perpetual Kid find it when they come to CheapTweet.com looking for deals.

A follower of Perpetual Kid on Twitter, however, would have to scroll back to find a missed tweet from the retailer. But she could more easily find that and all Perpetual Kid tweets in the retailer’s section of CheapTweet, says Hayes Davis, founder and CEO of CheapTweet.

CheapTweet has about 40 clients, many of them retailers, he says. Fees for a CheapTweet store portal range from $199 to $499 per month. The company also sells sponsored links to Twitter tweets for retailers that want to highlight their promotional tweets.

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