August 19, 2009, 12:00 AM

Dreams Inc.’s Q2 online revenue grows 11.7% over a year ago

E-commerce sales at Dreams Inc., which operates FansEdge.com and other sports-oriented web sites, grew 11.7% in the second quarter, yet were down 4.5% for the first six months of the year, the company reports.

E-commerce sales at Dreams Inc., which operates FansEdge.com and other sports-oriented web sites, grew 11.7% in the second quarter, yet were down 4.5% for the first six months of the year, the company reports.

Dreams Inc., No. 217 in the Internet Retailer Top 500 Guide, reports:

  • Q2 Internet revenue of $6.7 million, up from $6.0 million a year earlier.
  • Q2 same-store sales down 24% year over year, while total revenue at 19 stores was up 6.3% to $3.4 million from $3.2 million. The company closed three Fields of Dreams stores in the quarter.
  • Combined Internet and store sales rose 7.4% to $10.2 million in the quarter, from $9.5 million a year earlier.
  • The web accounted for 65.7% of Q2 sales, compared to 63.2% a year earlier.
  • Net loss in Q2 of $1.0 million, down from $1.1 million a year earlier.
For the six months, Dreams reports:
  • Internet revenue down 4.5% to $14.8 million from $15.5 million.
  • Same-store sales decline of 24% with total store sales flat at $6.6 million.
  • Six-month combined Internet and store sales of $21.4 million, down by 3.6% compared with $22.2 million a year earlier.
  • Six-month net loss of $1.0 million, up from $1.4 million a year earlier.
This week Dreams also announced it will launch a new e-commerce site, store.NCAAFootball.com, for NCAA Football USA Inc.

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