August 14, 2009, 12:00 AM

SimplyInk stamps out a 119% rise in traffic

SimplyInk was the winner in traffic growth to hardware manufacturer retail sites, stamping out a 119% increase, according to Nielsen Online. Most retailers in the category reported drops in traffic for July, Nielsen says.

Katie Evans

Managing Editor, International Research

SimplyInk was the winner in traffic growth to hardware manufacturer retail sites, stamping out a 119% increase, according to Nielsen Online. Most retailers in the category reported drops in traffic for July, Nielsen says. Three of the top four e-retailers in terms of amount of traffic posted declines.

The top 10 hardware manufacturer retail destinations in July with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

  • Apple Inc., 59.23, 50.69, 17%
  • Dell Inc., 13.30, 16.18, -18%
  • Hewlett-Packard Development Company L.P., 9.80, 20.82, -53%
  • Sun Microsystems Inc., 2.95, 9.12, -68%
  • Carrotink, 2.65, N/A, N/A
  • Gateway, 2.50, 2.12, 18%
  • Xbox, 2.48, 2.05, 21%
  • SimplyInk, 2.43, 1.11, 119%
  • Flip Video, 1.89., N/A, N/A
  • IBM, 1.65, 2.08, -21%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top six online hardware manufacturer shopping destinations in July (minutes:seconds), according to Nielsen Online, were:

  • Apple Inc., 79:57
  • IBM, 30:41
  • Xbox, 26:21
  • CableWholesale.com, 24:47
  • Mouser Electronics, 20:37
  • Universal Radio, 17:07

The top 10 retail goods and services segments in terms of online ad impressions (in millions) in July, according to Nielsen data, were:

  • Home Improvement, 5,205.62
  • Books, Movies and Music, 3,955.34
  • Misc. Services, 2,634.23
  • Personal Care, 1,647.72
  • Apparel & Jewelry, 1, 382.71
  • Auctions, 1,326.43
  • Art Prints and Posters, 1,120.46
  • Electronics, 659.36
  • Events and Tickets, 531.87
  • Domestics, 420.23

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