Retailers can now provide key information such as store locations, contact methods, social media links, and payment and shipping options to be included within TheFind’s search results
Mountain View, CA -- (August 11, 2009) --TheFind, the leading vertical search engine for shopping, which saw over 13 million unique visitors and sent shoppers to over 100,000 different online stores last month, announced the debut of its Merchant Center, where retailers can now provide information about their store to be included within TheFind’s search results and seen by its fast-growing audience. The Merchant Center is TheFind’s latest step in its continuing “Every Store” initiative to ensure that absolutely every retailer in the U.S. is represented in its search index.
Similar to Google or Bing’s Webmaster Tools, but specifically designed for retailers, TheFind’s Merchant Center is a free service. Merchants can claim their online store by completing a store profile and placing a piece of code on their home page that verifies control and ownership. Once their store is registered in TheFind Merchant Center, retailers can use the many tools provided to improve the presentation of their information within TheFind’s search results.
During the registration process or any time thereafter, retailers can also choose to participate in TheFind’s UpFront Merchant program. UpFront Merchants display an UpFront button, badge or link on their home page, which provides shoppers with a complete summary of their store’s key information including phone number, email address, accepted payment methods, shipping and return policies, safety and accreditation certifications, and social media links such as Twitter and Facebook pages. By choosing to be UpFront, retailers agree with TheFind that the availability, consistency and accuracy of such information is vital to providing a safe and informed e-commerce experience for all consumers - whether on TheFind, their own site or across the Web.
“We are very excited to open our Merchant Center to the hundreds of thousands of online retailers who power the TheFind’s comprehensive shopping search results,” said Siva Kumar, TheFind’s CEO and Co-founder. “Providing a search engine where shoppers can quickly find products from every single retailer - large and small - has been a crucial factor in making TheFind the fastest growing search engine for shopping in the US, with over 230% growth this year alone. By enriching our search results with additional store information provided by retailers within the Merchant Center, TheFind’s shopping search experience will continue to improve, driving more qualified traffic and increased sales for the retailer community.”
Additional features of the Merchant Center included in its debut release include tools for retailers to upload their store logo as well as a list of physical store locations. Nearby store addresses are automatically displayed within TheFind’s general search results, and are also used to power TheFind Local, a popular feature of TheFind which provides consumers the ability to find products near them using search results that include only nearby stores alongside an interactive map.
According to Larisa Hall, TheFind’s VP of Marketing in charge of Merchant Services, “Even more features will become available in the Merchant Center this quarter to help retailers engage TheFind’s vibrant shopping community and drive additional qualified traffic to their sites during this critical upcoming holiday shopping season.”
TheFind is the leading vertical search engine for shopping that makes every product from every store, including sales, coupons and discounts, instantaneously accessible to consumers. TheFind crawls the entire Web and with its patented search technology helps shoppers discover everything that online shopping, local shopping, and now, green shopping have to offer, so that they can quickly find the lowest price, the best deal, or that hard-to-find item. Over 350 million products from more than 500,000 stores and online sellers are currently universally accessible through TheFind.com, TheFind Mobile, and TheFind iPhone App, making TheFind the leading source for comprehensive product information in the US. TheFind also owns and operates fashion-centric Glimpse.com, shopping blog aggregation site TheFind Buzz, and powers shopping search for top e-commerce sites. Recently, TheFind announced TheFind100, a list of the top specialty stores in 16 different shopping categories. TheFind Inc. is headquartered in Mountain View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
For more information, please contact:
Shaila Arora or Thom Brodeur
Arora PR for TheFind