Listrak Conductor™ Transforms Event Triggered Messaging (ETM) Market: Delivers Affordable Triggered Email for Mid-Market and Enterprise Business Customers - Integrates Profiling and Dynamic Content
LITITZ, PA, Aug 4, 2009 - Listrak, a leading email marketing solution provider, today announced the release of its Event Triggered Messaging (ETM) system, called Listrak Conductor. Listrak Conductor, part of Listrak’s Professional and Enterprise solutions, is a new feature that helps marketers automate email responses based on respondent behavior. It gives marketers the tools they need to engage their audiences in incredibly relevant and timely conversations and it truly personalizes and individualizes the emails recipients receive. To see Listrak Conductor in action, visit www.listrak.com/conductor.
Listrak Conductor enables interactive and direct marketers to set up emails that are automatically sent as people interact with their websites, email campaigns, or even offline events. Because people behave differently, the emails they receive are specific to their actions, and each conversation is individualized and customized to their exact needs. And, because the emails are set up in advance, the conversations occur naturally – without the marketers having to respond manually.
“Listrak Conductor was designed to affordably meet the needs of business marketers as they’re faced with creating and delivering increasingly complex email campaigns,” said Listrak CEO Ross Kramer. ”We are in the middle of an email marketing industry transformation away from batch and blast toward highly targeted email campaigns. Being able to automatically deliver a relevant message, to an interested person, at the exact moment they are engaged, is a lot like the holy grail of email marketing.”
“Until now however, most small and medium businesses have not been able to afford sophisticated, fully-featured ETM systems. With Listrak Conductor, we’re changing that.”
There is no additional fee to use Listrak Conductor. Event Triggered Messaging is automatically turned on when a user purchases Listrak Pro or Enterprise license. The only thing that changes is the CPM rate for the emails that are sent through Listrak Conductor. Pricing levels start after the first 500 free messages per month, in effect giving users the chance to try before they buy.
According to Mr. Kramer the biggest barrier standing between email marketers and long-term, sustainable success, lies in achieving relevancy and timeliness. Event Triggered Messaging helps deliver both.
“Right now we’re seeing a rapid increase in online marketing spend, and email marketing is part of that. Smart marketers are investing in research and analysis that helps them understand their customers and their purchasing habits, in more relevant customer experiences geared at increasing customer retention, and in marketing-specific technology that delivers real ROI,” said Kramer.
Event Triggered Messages may be triggered from almost any customer or subscriber touch point and can be used by email marketers to automate a range of different emails, either triggered by consumers or subscribers when they submit a form online or click a web site link for example, or triggered by their response to an initial email sent from an email marketer. Automatic email conversations can be programmed to take different subscribers down different paths, according to their actions and responses.
The most basic form of ETM is a simple one-step autoresponder, which could be a welcome message in response to someone subscribing to a newsletter for example. Date-based triggers such as birthdays or anniversaries are another common use for triggered email messages. More complex, multi-step, multi-path transactional messages that integrate profiling and dynamic content in response to subscriber actions, such as shopping cart abandonment emails, provide email marketers with the ability to get very granular in segmenting their lists and subscribers.
According to Mr. Kramer, Event Triggered Messaging is how email marketers are going to directly impact their bottom line by cutting costs and growing their top line through increased subscriber retention, long term loyalty and increased sales. To learn more about Listrak Conductor or to schedule a demo, contact Listrak today.
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.
Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L’Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.