August 7, 2009, 12:00 AM

Best Buy is best in traffic to computer and consumer electronics sites

Although its traffic declined 19% from a year ago, Best Buy still had more than twice the number of unique visitors in June than its nearest competitor in the computer and consumer electronics category.

Don Davis

Editor in Chief

Although its traffic declined 19% from a year ago, Best Buy still had more than twice the number of unique visitors in June than its nearest competitor in the computer and consumer electronics category.

The top 10 online computer and consumer electronics shopping destinations in June with unique visitors in millions this year compared with a year earlier and the percent change, according to Nielsen Online, were:

  • Best Buy, 12.40, 15.31, -19%
  • eBay Electronics, 4.85, 9.30, -48%
  • GameStop.com, 3.80, 2.76, 38%
  • TigerDirect.com, 3.44, 3.28, 5%
  • OSTG, 3.40, 5.11, -33%
  • Optimum Store Online, 3.11, 1.65, 88%
  • Newegg.com, 3.10, 2.93, 6%
  • CircuitCity.com, 2.45, 12.83, -81%
  • eBay Computers, 1.91, 3.70, -48%
  • Sony, 1.57, 1.81, -14%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer. Nielsen has expanded its panels of Internet users and, effective with June 2009 data, this may affect the percentage change from previous results for some sites.

By length of visit, the top computer and consumer electronics sites in June (hours:minutes:seconds), according to Nielsen Online, were:

  • Sling Media, 1:50:44
  • palmgear.com, 1:23:01
  • Optimum Store Online, 1:04:02
  • Insight, 1:01:18
  • Audiogon, 0:35:12
  • OSTG, 0:19:17
  • Crutchfield.com, 0:17:32

The top retail goods and services advertisers in terms of online ad impressions (in millions) in June, according to Nielsen data, were:

  • Netflix, 2,672.72
  • United Online, 1,216.61
  • eBay, 1,059.61
  • Crown Community Development, 1,021.47
  • Bidz.com, 612.24
  • The Nation Law Firm, 520.80
  • Mate1.com, 423.96
  • RadioShack, 421.37
  • Lynette Silon-Laguna, 402.64
  • Next Level Turf Management, 383.46

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