SourceForge Inc., the operator of retail site ThinkGeek.com and several media content sites says e-commerce revenue rose 9.8% to $7.44 million for the second quarter ended June 30, 2009, up from $6.78 million a year ago, as total revenue was flat at $11.8 million.
For the second quarter, SourceForge also reports:
- E-commerce revenue as a percent of total revenue rose to 63.2% from 57.5% a year ago.
- Cost of e-commerce revenue rose 18.1% year over year to $6.2 million, or 82.6% of e-commerce revenue, from $5.2 million, or 76.8% of e-commerce revenue.
- Total net loss narrowed by 4.4% year over year to $3.59 million from $3.75 million.
- E-commerce average order value was $63.14, down 15.5% from $74.75 a year ago.
- Conversion rate was 1.42%, up from 1.2% a year ago but down from 1.56% in the first quarter of 2009.
- E-commerce revenue rose 3.4% year over year to $14.04 million from $13.58 million.
- Total revenue fell 4.4% year over year to $22.16 million from $23.19 million.
- E-commerce revenue as a percent of total revenue rose to 63.3% from $58.6% a year ago.
- Cost of e-commerce revenue rose 7.1% year over year to $11.76 million, or 83.8% of e-commerce revenue, from $10.98 million, or 80.8% of e-commerce revenue.
“We made good progress on several of our key metrics, including the contribution from premium advertising, revenue per page and orders shipped,” says president and CEO Scott Kauffman. “We accomplished all this while maintaining our focus on our strategic initiatives, and are well positioned as our new strategy continues to take hold.”
SourceForge says its network of web sites serves 35 million unique visitors each month and, in addition to ThinkGeek.com, includes: SourceForge.net, Slashdot.com, Ohloh.net, Fossfor.us and Freshmeat.net.