July 30, 2009, 12:00 AM

Who puts the ‘e’ in e-commerce

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3. SLI Systems Inc., 37 Top 500 clients, including:
FTD Group Inc. (No. 60)
Hot Topic Inc. (No. 211)
ULTA Salon, Cosmetics & Fragrance (No. 339)

Web analytics: Marketing measures

As consumers shop more online rather than offline and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to $953 million by 2014, up from $431 million this year, Forrester Research Inc. says in a June report. Also driving demand for web analytics is an increasing quest for accountability in marketing campaigns and the emergence of a new crop of web analytics applications that provide more analysis of specific business operations, Forrester says in “U.S. Web Analytics Forecast, 2008 To 2014.”

1. Omniture, 220 Top 500 clients, including:
Dell Inc. (No. 3)
Apple Inc. (No. 5)
Best Buy Co. (No. 10)

2. Google, 123 Top 500 clients, including:
Blue Nile Inc. (No. 56)
CSN Stores LLC (No. 63)
The Swiss Colony Inc. (No. 91)

3. Coremetrics, 115 Top 500 clients, including:
Office Depot Inc. (No. 4)
QVC Inc. (No. 11)
Costco Wholesale Corp. (No. 14)

Web hosting: Know the basics

While web hosting can be the lifeblood of an e-commerce site, details such as server configuration and PCI compliance protocols are beyond the expertise of most business managers-they depend on the web host to deliver what it says it will, without firsthand knowledge of precisely how the process works. Scalability, redundancy and co-location issues, seamless rollover ability, and security are some of the key factors business managers should have on their checklist before handing off more detailed questions about the technical interface to the information technology department.

1. GSI Commerce Inc., 28 Top 500 clients, including:
Victoria’s Secret (No. 19)
Toys ‘R’ Us Inc. (No. 39)
Ralph Lauren Media LLC (No. 88)

2. Rackspace, 26 Top 500 clients, including:
Coastal Contacts Inc. (No. 118)
Lamps Plus Inc. (No. 138)
Cymax Stores Inc. (No. 200)

3. Yahoo, 21 Top 500 clients, including:
OpticsPlanet Inc. (No. 197)
Online Stores Inc. (No. 352)
Organize.com Inc. (No. 476)

Web performance monitoring: Minding the store

Ensuring consistent and speedy delivery of pages becomes increasingly challenging for online retailers with the addition of new bandwidth-consuming features. And if it’s a potential problem when a single consumer interacts with a web page, it’s magnified by the demands of many consumers attempting to interact with a site during peak times, such as during the holiday shopping season. Web performance monitoring providers aim to help retailers manage the new environment. Yet only 55.8% of the Top 500 say they use a performance-monitoring service.

1. Gomez Inc., 113 Top 500 clients, including:
Amazon.com Inc. (No. 1)
Office Depot Inc. (No. 4)
OfficeMax Inc. (No. 6)

2. Keynote Systems Inc., 38 Top 500 clients, including:
CDW Corp. (No. 8)
Costco Wholesale Corp. (No. 14)
HP Home & Home Office Store (No. 16)

3. AlertSite, 27 Top 500 clients, including:
Sierra Trading Post Inc. (No. 73)
Shoebuy.com Inc. (No. 90)
Potpourri Group Inc. (No. 150)

Click Here for the Guide to Top 500 Solutions Leaders

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