Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of ...
Here today, here tomorrow
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Sears Holdings Corp., another mobile pioneer with an m-commerce site at Sears2go.com, also is leveraging the capabilities of high-tech phones like the iPhone, said Ravi Acharya, director of e-commerce. Sears has developed an app that takes advantage of the iPhone’s GPS functionality to identify the location of the user, so that, for instance, Sears can offer Chicago Cubs shirts to customers in Chicago.
While only a few dozen retailers now sell through mobile phones, m-commerce looms large in the future of direct-to-consumer retailing. And the 5,000-strong turnout at the Internet Retailer Conference & Exhibition makes clear that many e-retailers are ready to invest now so they can profit from the economic recovery on the horizon.
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