July 29, 2009, 12:00 AM

Apparel merchants led in response time in June

Shoppers with a high broadband connection in June could visit an apparel retail site in an average of 6.02 seconds, Gomez says. Mass merchants had the fastest low broadband access at 22.03 seconds.

Mark Brohan

Research Director

For the second consecutive month, apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection, says Gomez Inc.

Shoppers with a high broadband connection in June could visit an apparel retail web site in an average time of 6.02 seconds, Gomez says, compared with mass merchants (6.73), computers and electronics retailers (6.74 seconds), and specialty merchants (8.02).

When a site is accessed by a low broadband connection, mass merchants provided the fastest average access at 22.03 seconds, Gomez says. The next fastest web retailing category for low broadband response time was apparel and accessories merchants at 22.47 seconds, followed by computers and electronics retailers at 23.18 seconds.

 

June 2009 Top 50 Response Time Summary (in seconds)
Category Dial up Low broadband High broadband
Apparel/Accessories 56.28 22.47 6.02
Computers/Electronics 57.92 23.18 6.74
Mass Merchants 58.17 22.03 6.73
Other 63.01 26.97 8.02
Source: Gomez

 

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