The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Apparel merchants led in response time in June
Shoppers with a high broadband connection in June could visit an apparel retail site in an average of 6.02 seconds, Gomez says. Mass merchants had the fastest low broadband access at 22.03 seconds.
For the second consecutive month, apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection, says Gomez Inc.
Shoppers with a high broadband connection in June could visit an apparel retail web site in an average time of 6.02 seconds, Gomez says, compared with mass merchants (6.73), computers and electronics retailers (6.74 seconds), and specialty merchants (8.02).
When a site is accessed by a low broadband connection, mass merchants provided the fastest average access at 22.03 seconds, Gomez says. The next fastest web retailing category for low broadband response time was apparel and accessories merchants at 22.47 seconds, followed by computers and electronics retailers at 23.18 seconds.