Fifth Generation Platform Provides Unique Access to Third-Party Performance Data and Optimization, Allowing Advertisers to Make the Most Informed Purchasing Decisions
NEW YORK--interCLICK, Inc. (OTCBB: ICLK), the leading ad network in data and inventory transparency, today announced an important update to its ad serving platform, increasing scalability and effectiveness of its behavioral platform. This latest release will provide interCLICK’s advertiser base with the most comprehensive understanding of which data sources are most valuable to their campaigns across interCLICK’s large scale network.
interCLICK’s platform leverages the company’s transparent network of the most prominent third-party data providers, network operators and large scale publishers along the online advertising supply chain to enable advertisers to effectively target in-market consumers with unprecedented scale and efficiency. The latest platform upgrade centers on reporting and delivery tools that improve the predictability data and inventory requirements. interCLICK’s advertisers will benefit from:
- Additional levels of transparency
- Improved campaign optimization and delivery
- Improved ROI at greater scale
interCLICK’s works with Fortune 1000 advertisers to identify highly qualified targets over long sales cycles in a brand safe context. interCLICK provides the premier data, advanced targeting technology and unsurpassed scale necessary to help advertisers influence purchase decisions and drive return on investment for their campaigns. Advertisers work with interCLICK to target campaigns to the appropriate decision maker, providing a level of effectiveness in both the B2C and B2B space.
interCLICK, Inc. (OTC BB: ICLK - News) operates the interCLICK Network, a behavioral targeting platform offering complete data and inventory transparency, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers optimal user targeting technologies across a large network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”). Statements including words such as “seek,” “intend,” “believe,” “plan,” “estimate,” “expect,” “anticipate” and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets. Further information on interCLICK’s risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK does not undertake any duty nor does it intend to update the results of these forward-looking statements.
Horn Group, Inc.
Anthony Loredo, 646-202-9770
Dan Schustack 202-732-4300