July 17, 2009, 12:00 AM

Six of the top 10 retail sites post traffic declines in May

The weather finally started heating up in May, but traffic for many e-retailers did not. Six of the top ten e-retailers reported year-over-year traffic drops for the month, Nielsen reports.

Katie Evans

Managing Editor, International Research

The weather finally started heating up in May, but traffic for many online retailers did not. Six of the top ten online retailers reported year-over-year traffic declines for the month, Nielsen Online reports.

EBay Inc., No. 1, posted a 2% drop to 51.6 million visitors. Second in line Amazon.com Inc. reported a 1% fall to 49.7 million. The four retailers with traffic increases included discounter Wal-Mart Stores Inc., Target Corp., online entertainment services company Real Networks Inc. and Home Depot Inc.

The Top 10 online retail destinations in May, ranked by unique visitors in millions this May and last, with year-over-year growth, according to Nielsen Online, were:

  • eBay, 51.60, 52.54, -2%
  • Amazon, 49.70, 50.15, -1%
  • Adobe, 27.83, 28.38, -2%
  • Wal-Mart Stores, 25.60, 24.30, 5%
  • Target, 24.60, 23.72, 4%
  • Real, 21.36, 20.62, 4%
  • Dell, 16.83, 20.00, -16%
  • Sears, 14.81, 15.86, -7%
  • Netflix, 14.47, 15.65, -8%
  • The Home Depot, 13.66, 12.99, 5%
Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

The top 10 consumer goods advertisers in terms of online ad impressions (in millions) in May, according to Nielsen data, were:

  • General Mills Inc., 738.52
  • Kraft Foods Inc., 554.95
  • iRobot Corp., 547.16
  • Swisse Vitamins Pty Ltd, 531.28
  • FRS Company, 520.80
  • Nestle S.A., 388.36
  • Bottom Line Publications, 311.61
  • Unilever, 236.89
  • InBev NV/SA, 232.09
  • Chanel Inc. 198.44

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