Leader in Predictive Analytics Offers Performance Marketers the Ability to Discern the Quality of New Lead Sources in Real-Time
ST. CLOUD, Minn. - July 14, 2009 - eBureau, a leading provider of predictive scoring and information services, today introduced eMonitor, a powerful new browser-based reporting tool that monitors consumer sales lead quality in real-time, helping online marketers more effectively manage multiple campaigns and lead channels. This new interactive dashboard provides the instant intelligence lead buyers and suppliers need to make informed decisions while adjusting their online advertising media mix.
Approximately $1.75 billion will be spent this year by advertisers purchasing Internet-based leads from third party lead generators and web publishers, according to IAB. History has shown that the quality of these leads can vary widely, and many Cost-Per-Lead advertisers are struggling to consistently achieve desired conversion rates, manage multiple lead sources, handle high lead volumes and generate consistent marketing ROI. With eMonitor, online marketers can now gain actionable insight into their transactional lead flow by viewing verification rates, quality scores and demographic trends by lead source.
eMonitor is the latest in a series of powerful, customer-driven solutions eBureau has developed for online advertisers and performance marketers, which together with eScore, eVerify, and eTarget solutions enable clients to easily spot sales lead quality trends and gain insight into consumers` likelihood to convert into customers.
"eBureau is committed to exceeding our clients` expectations by introducing new tools and information services that are designed to have an immediate impact on their operational performance," said Jeff Liebl, vice president of marketing & product sales at eBureau. "eMonitor gives our customers immediate visibility into the quality of their existing and new lead sources, so that they can make smarter, quicker decisions that boost marketing results."
eBureau`s eMonitor can be initiated within minutes and offers instant access to intuitive dashboards and reports-giving online marketers the ability to get up and running quickly and begin improving their performance marketing initiatives. eMonitor`s dashboard interface comes pre-configured with multiple views of different metrics including hour of day analysis, daily analysis trending, score distribution and transaction detail. For more information, visit http://www.ebureau.com/emonitor.
eBureau provides a powerful suite of online marketing and lead generation, credit risk management, fraud prevention, and collections and recovery scoring and information solutions to industry-leading multichannel marketers, financial services companies, online advertisers, and agencies.
Founded in 2004, eBureau has designed and built a patented, state-of-the-art data warehouse and real-time predictive scoring system. The company is headquartered in St. Cloud, Minn., and has received $33 million in funding from its founders, Split Rock Partners, Redpoint Ventures and Pinnacle Ventures. For more information, please visit http://www.ebureau.com.