July 15, 2009, 12:00 AM

Nike trots out a revamped NikePlus.com

In conjunction with Nike + SportBand, Nike also is rolling out an updated NikePlus.com, which now features more personalization, social networking and an enhanced shoe configuration application. NikePlus.com has about two million community members.

Nike Inc. found a way to merge mobile data and performance for athletes in 2006 when the company launched Nike+ running shoe, which contains sensors that wirelessly transmit data like running distance and calories burned to the runner’s iPod nano.

Now Nike, No. 49 in the Internet Retailer Top 500 Guide, is improving upon its original concept by launching Nike + SportBand, a wrist device runners use to receive real-time performance feedback on their distance, pace, time and calories burned.

In conjunction with Nike + SportBand, which retails for $59, Nike also is rolling out an updated NikePlus.com, which now features more personalization, including a customizable home page for users that provides at-a-glance views of training routines, progress in goals and challenges. A new Find-a-Friend feature lets athletes link with other like-minded athletes on Facebook and Twitter.

A new shoe finder application enhanced with more rich media and guided navigation also enables users to create customized shoe recommendations and make purchases online. “We’re giving runners a seamless, comprehensive, one-stop online destination for all their needs,” says Nike global vice president and general manager for Nike Running Leslie Lane.

NikePlus.com has about two million community members, the company says.

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