July 6, 2009, 12:00 AM

Traffic falls at many leading computer and electronics e-retailers in May

Online retailers that sell computers and consumer electronics had a rough time attracting shoppers to their web sites in May. Nine of the top 10 e-retailers in the category reported year-over-year traffic declines for the month, Nielsen Online says.

Katie Evans

Managing Editor, International Research

Online retailers that sell computers and consumer electronics had a rough time attracting consumers to their web sites in May. Nine of the top 10 e-retailers in the category reported year-over-year traffic declines for the month, Nielsen Online says.

Traffic to eBay computers fell the most with a 59% decline to 1.97 million visitors. Newegg.com was the sole retailer reporting traffic growth. It reached 4.44 million visitors, a 30% increase from a year earlier.

The top multi-category computers and electronics online shopping destinations in May with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

  • Best Buy, 13.10, 14.04, -7%
  • eBay Electronics, 4.89, 9.24, -47%
  • OSTG, 4.50, 4.78, -6%
  • Newegg.com, 4.44, 3.41, 30%
  • TigerDirect.com, 3.58, 3.81, -6%
  • Gamestop.com, 2.78, 2.89, -4%
  • Windows Marketplace, 2.19, 3.38, -35%
  • eBay Computers, 1.97, 4.75, -59%
  • Canon, 1.83, 2.36, -23%
  • Sony, 1.76, 2.07, -15%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online multi-category computers and electronics shopping destinations in May (minutes:seconds), according to Nielsen Online, were:

  • OSTG, 18:15
  • Newegg.com,18:05
  • TigerDirect.com, 15:12
  • Frys.com, 11:45
  • Best Buy, 10:36
  • CompUSA, 10:22
  • Canon, 09:23
  • eBay Electronics, 08:13
  • CDW, 08:08
  • Gamestop, 08:05

The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in May, according to Nielsen data, were:

  • Netflix Inc., 2,038.36
  • eBay Inc., 1,781.51
  • Next Level Turf Management, 1,773.13
  • BG Pictures Photography, 1,731.88
  • ProFlowers.com, 1,395.33
  • Mate1.com, 940.98
  • United Online Inc., 619.28
  • Crown Community Development, 430.50
  • Lowe`s Companies, Inc., 357.79
  • StubHub.com, 354.59

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