July 6, 2009, 12:00 AM

Responsys goes down under

E-mail service provider Responsys has opened a new office in Sydney, Australia. The office will serve clients in Australia and New Zealand.

Katie Evans

Managing Editor, International Research

 

E-mail service provider Responsys has opened a new office in Sydney, Australia. The office will serve clients in Australia and New Zealand. Responsys provides such services as targeted e-mail campaigns, direct mail and mobile marketing programs to customers including e-retailers.

"Responsys is growing at an unprecedented rate both in the U.S. and globally," says Dan Springer, CEO of Responsys. "Our expansion into Australia is the next logical step in increasing our Asia-Pacific presence, and provides both the healthy business climate and rich talent pool we are seeking."

Responsys already has clients in the Asia-Pacific region including online retailer Jeans West, and customer loyalty program Flybuys New Zealand.

"The rapidly evolving market in the region made Australia the obvious choice to expand our operations," says Rob Stanley, senior vice president and general manager of Responsys Asia-Pacific. "Marketers are increasingly looking to adopt sophisticated multi-channel marketing solutions. Responsys is excited to work hand-in-hand with marketers to help them boost customer retention, build their brands and increase ROI. Our highly experienced team in Sydney looks forward to offering strategic services and insights to market-leading and innovative brands throughout Australia and New Zealand."

Responsys Australia will be led by Frank Lodewick who has more than 14 years of experience in the communications industry with a focus on mobile messaging. Lodewick also has sales experience and has worked with several large companies to help develop their marketing campaigns.

Responsys clients include Lands` End, Lego and Men`s Wearhouse.

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