July 1, 2009, 12:00 AM

VistaPrint unveils a new look

VistaPrint Ltd. just got a makeover—including a new logo and an online redesign. The merchant says the new look and feel is designed to showcase the company’s range of products and services on its 19 sites.

Mark Brohan

Research Director

VistaPrint Ltd. just got a makeover-including a new logo and a redesign of its popular e-commerce destinations.

The numerous changes are part of the e-retailer’s new global brand strategy. Developed through extensive testing and research, VistaPrint says, the new look and feel is designed to showcase the company’s range of products and services available for small businesses and the home.

VistaPrint, No. 44 in the Internet Retailer Top 500 Guide, believes the brand changes will inspire small businesses to be even more passionate about marketing and growing their business. In addition, VistaPrint is putting its devout and loyal customers front and center on the site, letting them talk about their VistaPrint experiences through real-life stories, videos and quotes throughout.

“We have passionate customers who truly love our company and what we have to offer. But many don’t realize we now offer a whole host of products and services beyond business cards and postcards. Our new brand focus will highlight our comprehensive product offering for both small businesses and the home,” says Wendy Cebula, president of VistaPrint North America.

VistaPrint’s new branding is on all 19 of the company’s sites. The new colors, designs and accents are designed to showcase the personality of the company, which was built on the same values its customers reflect each day, Cebula says.

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